Golden memories for the whole Family.

Welcome!

I’m so glad you’re here.

As an experienced planner, a luxury travel designer, and most importantly - a mother, I know firsthand that family vacations carry a beautiful, high-stakes promise. We want to create core memories that our children will talk about for a lifetime. But I also know the secret reality: planning a premium getaway, especially somewhere as complex and fast-moving as Disney, can feel completely exhausting.

I founded Churro Concierge because I believe you shouldn’t need a vacation from planning your vacation.

My philosophy is built on three core pillars: creating unforgettable memories, eating delicious food, and a touch of unexpected magic. A truly great vacation isn't just designed for the kids, and it isn't just designed for the adults; it’s meticulously crafted so that everyone gets to experience the sweet life.

Desert landscape with a saguaro cactus, green shrubs, hills, and mountains at sunset with pink and purple sky.
Ancient stone circle at Stonehenge under a partly cloudy blue sky.
The Golden Gate Bridge in San Francisco, California, with fog partially covering the bridge's towers, surrounded by water and hills.

We can cook up your:

 

 Family Cruises

Tropical Escapes

Multi-Generational Trips

Theme Park Adventures

All Inclusives

Babymoon

Hawaii

Desert Retreats

Girls Getaway

 
 

Because I explore these destinations with my own family, I know exactly how to sprinkle high-end luxury with real-world parenting needs. By deeply listening to your family’s unique priorities, I save you dozens of hours of overwhelming research and elevate your journey with intentional, premium conveniences. Whether that means securing first-class flights for a seamless travel day, booking club-level hotel stays so your kids always have effortless access to snacks and drinks, or arranging custom in-room amenities to welcome you on arrival, I ensure your trip is as smooth as it is sophisticated.

When you work with me, you aren’t just getting a travel advisor; you are getting a dedicated connoisseur who handles everything from the grand logistics to the little delightsβ€”like scoring a coveted reservation at the Bibbidi Bobbidi Boutique or unlocking exclusive, private experiences. I treat your family’s precious time like my own. Let’s collaborate to design a handcrafted itinerary dripping in luxury, so you can stop stressing and start savoring.

A woman and two children smiling and sitting at a restaurant table. On the table, there is a tray of churros and several small bowls of dipping sauces. The background shows a restaurant interior with menu boards and a window.

MEET the FOUNDER

Ashley Richards

is a proud Arizona Wildcat alumna, Gonzaga graduate, mom of two, and the ultimate family travel strategist behind Churro Concierge. Before building premium travel experiences, Ashley spent years managing large-scale events and serving as a Chief of Staff & Executive Business Partner to leaders at tech industry giants Facebook, Instagram, and Gusto. Now splitting her time between hot Phoenix and cool Northern Arizona with her husband, kids, and sausage dogs, she bridges the gap between high-end hospitality and the reality of chaotic family life. By blending her elite corporate logistics background and parenting survival skills with her training in improv comedy, she is a master of quick problem-solving and graceful pivots; ensuring your family vacation stays indulgent, seamless, and always sweet.

Ready to dip into a magical family escape?

Reach Out

Your handcrafted, sweet family journey starts here.